About Ruck

Ruck wasn’t just a product, it was a piece of me—of the struggle, the vision, the drive to take what life throws at you and build something unbreakable from it. I created Ruck because I believe we’re all carrying weight—our doubts, our failures, the world’s expectations—and most people let that weight crush them. I wanted to show that it’s not the weight itself that defines us, but how we carry it.

Ruck was about embracing that grind, that uphill battle, and finding purpose in it. When you’re carrying something heavy—whether it’s a literal pack or just the weight of your own fear—you have a choice: quit or push forward. Ruck was built for those who choose to push forward. To say, ‘I’m going to take the weight, the pain, the adversity, and use it to sharpen myself into something unstoppable.’

I didn’t create Ruck to sell a product—I created it to tell a story. My story. Your story. A story of resilience, grit, and belief in what you can become when you stop running from the weight and start carrying it with purpose.